Mobile Explained

If your business website isn’t mobile-enabled, you’re most likely losing money.
Mobile web traffic has officially overtaken desktop browsing, with 60 percent of time spent on the Internet coming from mobile devices.
If your business website isn’t built with mobile-enabled or responsive design technology, then you are losing out on business.

Let’s start with some definitions. Mobile-enabled pages are specifically designed to be viewed on mobile devices. They often have bigger buttons, clear calls to action and easy-to-find contact information so potential customers can easily follow-up to get more information.

Responsive design automatically resizes the website to fit the screen it is being viewed on. It makes the website easy to read with consistent content mobile_webwhether you are viewing it on a desktop, mobile phone or tablet.

Besides the dramatic increase in mobile traffic that has no end in sight, the statistics on mobile browsing are compelling enough to warrant the need for a website that displays well on mobile.

•70 percent of mobile searches lead to an action on a website within an hour
•46 percent of mobile users will not return to a website if it does not load properly on their mobile device
•40 percent of users will find another alternative, also known as your competitor, if the website isn’t mobile-friendly

If your website was designed more than two years ago when mobile web traffic began to spike, then there is a good chance your website is not mobile-friendly.

To check, open up your business website on a cell phone. If you have to zoom in or expand the page in order to read the text and find the information you’re looking for, then it is not designed with mobile-enabled or responsive technology.

If you’re losing visitors, then that means you’re losing potential customers and revenue.

It’s time to redesign with mobile in mind.

We have the resources to bring you, and your customers into the modern web world.

Sources:
http://www.business2community.com/mobile-apps/21-vital-mobile-marketing-facts-statistics-2014-0850425#!bzcnnp
http://www.thesocialmediahat.com/blog/why-your-business-danger-11262013
http://www.ncpr.com/blog/2014/08/11/make-your-website-mobile-enabled/