What is responsive web design and why does it matter?
For many years, websites have been designed to fixed widths and this was because of a ‘one size fits all’ solution was practical for many years. Rewind to the last 5 years, smart phones and tablets had only just entered the market place. However, in just a few short years, mobile & tablets revolutionised the way we access the internet as consumers.
Mobile devices are now more popular for surfing the web than desktop/laptops! That’s a staggering shift in the way we access the internet.
The simple fact of the matter is, if you don’t address this then you could be losing business to your competitors.
If viewing your website is frustrating to a consumer looking for quick and fast access to the information they’ve searched for, they will leave your site and buy from your competitors.
Responsive websites look great on all devices. It doesn’t matter if you’re using a really small screen smart phone or a retina screen tablet, responsive web design takes care of all devices and displays your website in the best possible way.
Does Responsive Web Design cost more?
It will cost no more than a normal ‘static’ website. All our website are viewable on mobile devices. Responsive websites need to be tested on different devices and coded in a completely different way to a normal website. The key point here is, by not having a fully responsive web site in the first place, you’re missing all that extra custom from frustrated mobile users who leave your website and go to your competition.